Discuss main objectives the sales team has when making a sale and how they qualify a lead. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and. Target the right section of the funnel. Combine the results into one spreadsheet. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines. 8% of the American disabled population has access to the internet. Founded in 2004 as SEOmoz, the company launched its first SEO optimization tool all the way back in 2009. This week we're chatting about linking externally and linking internally, and some of the risks and rewards that are involved. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google Spreadsheets. Video Transcription Howdy SEOmoz fans. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. You don’t have to use any of the other pieces of software in the Google Cloud Platform, although we’ll use Google Cloud Storage (GCS) later on in this tutorial. Follow Google’s recommendations on SD. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit. 3. Page freshness. This week we're going to chat about a problem that many of you have mentioned in comments, in tweets, in questions, and. In today's Whiteboard Friday, Rand explains what's going on. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. And once you have those, start to run them through this engine and give your content new life. In today's Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time. The logic makes a lot of sense here if you think about it simplistically. Go to Meta & Structured Data. Moz offers a set of SEO tools, such as Moz Pro, for site audits and keyword research. This week we're chatting about times at which bounce rate, browse rate, which is pages per visit, and time on site are terrible metrics and when they're actually quite useful metrics. The same concept works at the individual URL level. Next, enter your site's URL, and start the crawl. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate as well as tips on how to go about it. Moz Data Power your SEO strategy & AI models with custom data solutions. 99% of the time work really well together. This Whiteboard Friday delves into client negotiations,. Case Studies Explore how Moz drives ROI with a proven track record of. Google offers an excellent page speed tool that gives a list of recommendations based on its crawl of your site. In today's Whiteboard Friday, Rand explains what's going on. So, again, return to looking at those metrics. We can talk about how to get to that topic in a future Whiteboard Friday, and we've had some in the past certainly around keyword. This week's video is about Core Web Vitals. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. STAT SERP tracking and analytics for enterprise SEO experts. There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. Head of marketing. SEO Maturity: Evaluating Client Capabilities. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. This is that really tough experience that many, many SEOs go through where, essentially, you're putting a lot of effort into improving your rankings, improving your content, improving your keyword targeting,. Here's the link to coverage of Google's testing removing links from the algorithm, and to the roundup post where links as a ranking signal are discussed (in particular, check out Russ Jones. He identifies three specific types of. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. com. Moz The Top 500 US Brands Learn More Learn SEO. Go to Content. Hey, Moz fans, welcome to another edition of Whiteboard Friday. Or the EU-based manufacturing companies started by women, and I could get on that list with my whiteboard pen company based there. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. In today's Whiteboard Friday, Lidia Infante shows you her recommended. The new version, Google made a bunch of changes in the last 6 or 7. When we built a tool at my last role, we came to realize that SEOs really, really struggle with just basic crunching of information and how to approach a dataset, how to kind of come to it with a question so that they could efficiently get an answer. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. 1) The default content range is 0-200, so this includes articles with no word count defined by WordPress. This week, I think since January's the time when a lot of us revisit our core web marketing and a lot of the times what we're doing on our. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish,. In today's Whiteboard Friday, Rand talks about a new approach to marketing those products that can get the conversations buzzing. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. So part one was about how to discover those featured snippet opportunities , part two was about how to target those , and this final one is how to properly monitor and measure the effectiveness of your targeting. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The logic makes a lot of sense here if you think about it simplistically. In today's Whiteboard Friday, Rand helps us figure out which path is right for us. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. Now it's sitting at about 51% of search results that have these longer snippets in at least 1 of the top 10 as of December 2nd. Dive into the latest trends shaping the search landscape. Now this is particularly important because otherwise it can lead to doom. ) Check out the resources below for all you need to know about Domain. So AI. Discover key statistics on Google's Search Generative Experience and their impact on SEO, ads, and user experience. "Google measures these kinds of things. Discover the most popular features and get to know the dos and don'ts when creating local landing pages. But goodness knows that keyword list-building is more of an art than a science, and even the greatest. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. We're getting ready for a new year, a new year of SEO strategies. I am Principal Search Scientist here at Moz. The data already shows that SEOs see these technologies as having the power to significantly disrupt the industry and are already incorporating tools like ChatGPT into their day-to-day processes. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive handheld computer. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Generally speaking, if you don't have the keyword at least a couple of times in the content of the page, unless you have an extremely visual page or an interactive page with almost no content, which maybe that would fall in the 5%, you should definitely be hitting that. " Note: This isn't much different than good SEO - on-page/on-site optimization is unlikely to ever be a competitive advantage. The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024. It's something that should be maximized. Their Whiteboard Friday series offers premium. Howdy, Moz fans. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Once you have gathered all the previous data you will have a very complete, but still manageable, prioritized and categorized source of potential blog post ideas from different type of sources: Analyze and make this data actionable with the next steps:Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. But, in fact, there are a lot of intricacies that we should cover. She is also currently a Master of Public Administration candidate at Columbia University, focusing on tech policy & digital impact. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right?Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Identify which domains are ranking. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO. Howdy Moz fans, and welcome to a new edition of Whiteboard Friday, the very first one of 2014. This is not a real thing that we know Google definitely has. Howdy, Moz fans. 1. I'm a Moz associate. First, before you can even think about intent, you need to have a solid foundation of core keywords in place. We've included some of our favorite episodes here, and find the. Both sessions and users are collected slightly differently. 11 hours ago · In the last 12 months, our expert Whiteboard Friday presenters covered the challenges and pitfalls SEOs face in this new world, from implications in the search. Whilst the things you focus on will be different for each, the general principles always apply. 96K views, 934 likes, 26 loves, 110 comments, 226 shares, Facebook Watch Videos from Moz: Check out this Whiteboard Friday to learn about eight old school SEO practices. Then it's high time for a competitive business audit. Click on the whiteboard image above to open a high-resolution version in a new tab!Step 2: Map your keywords into a content plan. Google vs. The Web Developer's SEO Cheat Sheet 3. On-Demand Webinars. With Moz Pro, you can conduct site audits to identify technical SEO issues and crawl issues, as well as recommend ways to improve and fix any issues. We are talking about 21 smart Google SEO tips for 2021. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. This week we're going to chat about how you can use your competitors' top pages, data from a number of reports, from a bunch of different tools about which pages are the most important, or highest ranked, or most linked to URLs on your competitors' websites, in order to boost. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology Officer of a small SEO agency back in North Carolina. We're filming this in the London HQ of Distilled. Learn all about how SEOs and content writers. This can involve optimizing both the content and HTML source code of pages on a site. Search Engines | Whiteboard Friday | Advanced SEO. So before we kick off, there are a few things that you'll need in terms of data in order to build your forecast. Trendrr (paid) – Sentiment analysis & influencer identification, location & demographic filters. Blue Ocean SEO Strategy. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Whiteboard Friday The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Likewise, this is your chance to develop trust with this new awareness audience. 2. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. Architecture and internal linking. And we'll see you again next week for another edition of Whiteboard Friday. Penguin is back at the forefront of many marketers' minds now that the third iteration of the algorithm update has been released, and a rumor has begun circulating that you can weasel your way out of a. With these helpful tips you can make the most of your PPC search. " The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. Now keyword research, you know how important it is, and it forms the basis of all successful SEO. Gather Your SEO Data. As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. Case Studies Explore how Moz drives ROI with. Search visibility & share of voice. The reporting phase. You need to listen to that, because that's your inner self telling you where your passion is. In today's Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today's waters. Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Whiteboard Friday | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and. At Distilled, one of the things that we've been working on recently is building an SEO A/B testing platform. To get more accurate results for a topic, repeat steps 1-3 for three to five keywords per cluster. Whiteboard Friday. These are the products, features, and/or services that you’ll build your search intent funnel around. Moz was the first & remains the most trusted SEO company. So if you put that little caption down below, underneath your image, that can actually help with the Image Search rankings. Moz Academy Free Access to '30 Days of SEO' with Moz Pro Learn SEO now Learn SEO. Audit! Then the last thing I really want you to think about — this is the bonus tip — audit regularly. . Whiteboard Friday | Search Engines. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series. Simplistic thinking is a good SEO company will do a great job ranking for SEO company or SEO consultant or SEO consultant plus my city name. Miracle shares valuable insights on establishing your brand's online identity and dominating the SERPs in this informative Whiteboard Friday. Now, this keyword is so good because it actually fits into the funnel at the middle or at the bottom. Harnessing the Power of Feedback — Whiteboard Friday. The SEO Elevator Pitch - Best of Whiteboard Friday. In today's Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for. Someone's performed a search for air conditioners. Now this is something that pretty much every SEO does when they do an audit of a site, whether that's in-house or as a contractor or an agency consultant. So my talk today is about harnessing generative AI for content and SEO success. You have a theory. The next way you can use ChatGPT to enhance your SEO is getting feedback on content. com’s largest issues (highlighted by Moz Pro) are meta noindex. Content audit resources & further reading. For reference, here's a still of this week's whiteboard. Moz was the first & remains the most trusted SEO company. Content. Discuss trends and demands of products/services. Back in February, I left the company full-time. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site. Then drag "Page" on the GA Data onto "Address" on the Screaming Frog Data like this. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts. You can find some via the Moz Bar. My name is Cyrus. Video Transcription. Now that we have that, I'm just going to show you six keywords that I think have the most impact for moneymaking at the bottom of the funnel. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Make sure it's targeted to the right audience, and then come up with a piece of. Explore all the free SEO tools Moz has to offer. Howdy, Moz fans. So the people you plug in here should tend to be competitors that tend to target the same audiences. Heads-up! We published a one-two punch of Whiteboard Friday videos from our friends at Stone Temple Consulting today. Site Architecture Optimization for Seasonality — Whiteboard Friday. Welcome to another British Whiteboard Friday. In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies. 4. Well, it's the same content, same search intent behind it. My name is Will Critchlow. Your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. You should also verify that each of your targeted keywords is being represented by a page on your site. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. Click on the whiteboard image above. 6. In this Whiteboard Friday Ola King walks through how to identify and prioritize technical SEO fixes for your site. This is a more important step than it is in desktop optimization, since phones have less computing power and heavy coding and/or images will lead to an even slower mobile user experience. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This quarter we’ve had the opportunity to explore exciting ideas that. Step 1 - Gain deep insight. I recommend always doing keyword research before drafting your content plan and only creating content based on keywords with at least a search volume of 10 per month. The idea that Will proposed is attaching oneself to a large fixed object and collecting benefit as the currents bring it. Whiteboard Friday was the second or third result there, meaning, they've seen that I've done searches around SEOmoz before and around SEO in general. Case Studies Explore how Moz drives ROI with a proven. But with a site audit tool in your toolkit like Moz Pro's Site Crawl, they don’t have to keep you up at night. Categories: Content Marketing Local SEO. I'm going to do a search for artificial. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. 🌦️📈 But many SEOs. So before we kick off, there are a few things that you'll need in terms of data in order to build your forecast. Here is a screenshot of the whiteboard used in today's video: Video Transcription "Howdy Moz fans, and welcome to another edition of Whiteboard Friday. a startup is a huge task all on its own. The Authoritative Content Funnel — Whiteboard Friday. Moz is a venture-backed company, so I could potentially get on that list. Alterian SM2 (paid) – Share of voice, themes, demographics, sentiment analysis, etc. Since its humble beginnings in 2004, this is where SEO happens. Click on the whiteboard image above to open a high resolution version in a. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. This week we're talking barnacle SEO. Review marketing team roles, KPIs, and get a better understanding of the roles the. I'm a Moz associate. You might reach your audience of a few dozen. Without a robust technical SEO strategy even the best content won't be found for bots or humans. This week we're chatting about how to prioritize SEO tasks and specifically get the biggest bang for the buck that we possibly can. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Adding review schema markup = 20% lift. Step 4: Work the content audit dashboard. ChatGPT4 is driving even more improvements in the output from the technology and the space continues to take off," says today's host, Ross Simmonds. But our marketing goals are. Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. Firstly, 12 months traffic data. As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. So here's five ways to think about doing those things, all focused around digital PR, link building, and content marketing. Happy New Year. Click on it to open a high resolution image in a new tab! Video transcription. 25 billion+ keyword index. This week we're going. On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website in order to improve search engine ranking and visibility. For reference, here's a still of this week's whiteboard. Review marketing team roles, KPIs, and get a better understanding of the roles the. If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Howdy, Moz fans. More resources in Competitive Research . Case Studies Explore how Moz drives ROI with a proven track record of success. Then you sign up for a BQ free trial, although what you’re actually getting is a Google Cloud Platform account. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Test things out. Today I'll be talking to you about the next search intent. [Free Template Included] — Whiteboard Friday. It's also a review type of content. Click on it to open a high resolution image in a new tab! Video transcription. Compare SEO Products See which Moz SEO solution best meets your business needs. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. A typical SEO site audit takes me around 50 hours to complete. Howdy Moz fans and welcome to another edition of Whiteboard Friday. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Moz was the first & remains the most trusted SEO company. Moz was the first & remains the most trusted SEO company. Gather your core keywords. If crawlers cannot access the content, they cannot rank it well. In today's Whiteboard Friday, Rand explains how to set expectations that will lead to excitement. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. 1. In today's Whiteboard. Discuss main objectives the sales team has when making a sale and how they qualify a lead. Open the page in the most recent version of Chrome and go to Chrome Developers Tools. Welcome to another edition of Whiteboard Friday. Click on it to open a high resolution image in a new tab! Video transcription. We love Moz’s Whiteboard Friday, which features Rand Fishkin or someone from the Moz team presenting a short video that answers a specific question about. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. g. acknowledge that yes, the strategies are easy, but you are going to. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. STAT SERP tracking and analytics for enterprise SEO experts. Moz was the first & remains the most trusted SEO company. Check your competitor's page’s structured data. "Here’s an example of some SEO issues that fall into each of the above 4 categories: To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we. Step 4: Work the content audit dashboard. At the end of your audit, don't write a document that says what's wrong with the website. Getting Started with Guest Posting. First you’ll need a Google account. The Beginner's Guide to Content Marketing : If you’re brand new to. This week we're talking topic modeling and semantic connectivity. Meta robots NOINDEX. Second thing, engagement rate is a new metric in GA4. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. Rankings, I've got to say, really aren't the best thing to include in your reports. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. Then explain why these actions need to be. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. Now, this is a big challenge, not only for hyperlocal-focused businesses, but also for all kinds of websites that are trying to target very small regions, and many of them, with their keyword research. It's very serious. Broad-to-narrow organization. Competitive Research Suite: Actionable Data to Drive Real Results. Content audit resources & further reading. So if I'm looking for the best SEO in Seattle, I have only to Google "best SEO Seattle. Simply searching Google can give you some question inspiration. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Moz Links API Power your SEO with our index of over 44 trillion links. For example, I could have used West Elm, which does generally modern furniture as well, but they're. This week I want to get a little down in the gritty details. 25 billion+ keyword index. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine. Whiteboard Friday. Moz Local helps you manage and sync your citation and. So number one, try to favor repeatable content ideas. Links & Navigation. It’s been a busy quarter for the Moz Content team, and we’re excited to share the results of our hard work! During the first few months after launch, we focused most of our energy on improving the Content Audit workflow with a few stability- and speed-related updates sprinkled in. By doing so, you can safeguard your organic traffic while also safeguarding your entire website. Number three. 63. Okay, that's customer lifetime value. This week we're. So this will be the discover, but we're also going to have a target and a measure video as well. One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts. On this edition of Whiteboard Friday, I'm gonna be talking to you about how we make industry landing pages more engaging for B2B audiences. We wrote the blog on SEO — literally. Moz was the first & remains the most trusted SEO company. If you're looking to hire an SEO or are interviewing for an SEO role. Hey All. It's not going to apply to you or to everyone. In today's Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. In this Whiteboard Friday, Chris Long shows you how. If no information is returned, then you are a. Content isn't often considered "technical" SEO, but many technical issues with the content itself can impact indexing and rankings. You can start talking about the benefits of your product, start showing testimonials from people. So if you put that little caption down below, underneath your image, that can actually help with the Image Search rankings. Well, Danny dispelled that illusion swiftly, with a little help from his friend Doc Brown. So if I'm looking for the best SEO in Seattle, I have only to Google "best SEO Seattle. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It was starting at about mid-November. Click on the whiteboard image above to open a. Click on the whiteboard image. 1. November 22nd is when SISTRIX's dataset starts to notice the increase, and it was over 50%. 8. In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Explore all the free SEO tools Moz has to offer. Now that we have that, I'm just going to show you six keywords that I think have the most impact for moneymaking at the bottom of the funnel. Tom: Howdy, and welcome to another British Whiteboard Friday. A huge part of the success you'll see is tied up in the inevitable business negotiations. Firstly, 12 months traffic data.